“"As someone who's never been particularly reflective, I had no idea how to approach the college application process. I didn't know what would sound compelling or intriguing or just boring and cliché. But when I met Will and Lux, I found someone who could use real experience with the application process to guide me through how to share the stories I wanted to tell. Will never encouraged me to change myself or my writing for my application; instead, he showed me how to be even more authentic than I would have been initially. Lux is committed to finding the uniqueness of every student they work with; they'll make sure you tell your story."

“Will was a tremendous help to me in my college process – while he encouraged me and provided advice, I never felt like I was being pushed in a direction that was unnatural to me. Will understood what I wanted and supported me in getting there. He is a phenomenal writer and editor, but I think Will’s real power is in the brainstorming process – he would call with me for hours to discuss the directions of my essays and the narrative I was presenting of myself. Most importantly, Will was a great cheerleader to me throughout my college application journey. He celebrated each finished essay, each submitted application, and later, my acceptance into Stanford. Will’s intelligence, support, and breadth of knowledge of the college process was instrumental in my admission.”